Smart Villages News 123 – Could A Nudge Be Better Than A Bribe?
dimanche 12 mars 2017 - Kristina Cvitko
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Whilst we all must continue to focus on efforts to provide energy to the 1.4 billion without access, downstream issues are growing in complexity, and we will try to cover these as they arise. One issue in particular caught my eye this week – how to effectively implement energy efficiency policies. U.S. researchers have found that information to « nudge » behavior is more influential than financial incentives when promoting energy efficiency. Read more in the Americas’ section below, but in summary they found that peer pressure and energy saving tips were more effective than financial incentives in developing countries. This wasn’t entirely news to me since the UK government has an actual “nudge” department which has gone from being an object of ridicule to a trusted policy body in a short space of time. So an area well worth further investigating. Speaking of nudging, I am sure there is no need to persuade you to attend the upcoming SE4ALL Forum in New York April 3-5 www.se4all.org where we will be involved in a number of panels and look forward to meeting you.